Esther & Adiel’s Blog

Well it’s been 5 days since the DVDs have officially been out and available.

So far, it’s been good — not flying off the shelves and selling out but a slow and steady trickle of sales, which I guess is all you could really hope for at this point.

We’ve also attended a number of pre-Chanukah boutiques as vendors. My good friend SL Yudkowitz and her mother did a great job in Monsey, and Adiel and I went to Teaneck on Motzai Shabbos. Then, we split up – me doing Union, NJ and Adiel doing Far Rockaway (TAG). He did loads better than me, I guess Far Rockaway is just waaaayyyy cooler than New Jersey. Despite the fact that we didn’t have hordes of people just fighting to buy the dvd, we managed to sell a bunch, gave information and answered questions to a bunch more, and got oursleves noticed to hundreds who otherwise would have never heard of us.

The name of the game now is exposure – planting seeds and hoping they will grow. Even if someone does not want to buy the dvd right now, the thought is in their mind and as we do more advertising and publicity, and get more and more people excited and into it, hopefully sales will keep picking up.

This entry was posted on Tuesday, November 20th, 2007 at 2:57 pm and is filed under EKC, Shtark. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.